![]() Girlfriend looks smart and in charge.Īccording to the Bureau of Labor Statistics, women earn just 81% of what their male counterparts make. Rather, the board game sports a #boss in a blazer holding her coffee with enviably shaped eyebrows. Players build business headquarters for start-ups instead of houses.Īnd the mascot? It’s not that little bespectacled, mustachioed dude you may remember. Rather, players are investors who buy inventions: WiFi, solar heating and other scientific advancements, and items like shapewear and chocolate chip cookies. ![]() Hasbro does this intentionally in order to create a game where women make more than men.Īnd, players don’t buy houses or utilities. Monopoly, women collect $240 each time they pass “GO,” while male players still collect the usual $200. Every time a player passes “GO,” they collect another $200. Players use their money to buy property, pay taxes, pay rent, and to get out of jail. (Thanks, Mom!)Īccording to Hasbro, the dual intent of the game is to celebrate women trailblazers and start female players off with more money.Īs part of the old game, each player receives $200 from the bank at the onset. “If Hasbro is serious about women’s empowerment, perhaps the company could start by admitting that a woman invented Monopoly in the first place.”įor those looking to decide for themselves, the game will be available for purchase later this month.The above might be a common refrain in households everywhere (well, pre-Fortnite, Minecraft, etc.) as siblings attempted to best each other by amassing money and property in Hasbro’s iconic game, Monopoly.īut Hasbro created and recently announced a new game- Ms. Monopoly, which, thanks to my mom, I found out about on a timely basis. Monopoly also underscores an effort by Madison Avenue to champion feminism as a branding gimmick rather than make tangible change,” says one critique from sports and business reporter Mary Pilon. Others, however, feel it doesn’t go far enough to empower. (For context, nearly half of American men and just under a third of American women don’t think the pay gap even exists.) “It’s giving the topic some relevancy to everyone playing it that everybody gets a turn, and this time women get an advantage at the start.”īut public reaction to the idea has run the gamut, from those who see its potential to enlighten and inspire future generations of women to those who find the idea condescending, or indicative of an increasingly sensitive culture. “With all of the things surrounding female empowerment, it felt right to bring this to Monopoly in a fresh new way,” Boswinkel says. And it’s a persistent problem - overall, women are still earning 79 cents for every dollar a man earns, with women of color making even less than that. ![]() Jen Boswinkel, senior director of global brand strategy and marketing for Hasbro Gaming, told USA Today that its intent is to clue younger generations in to the existence of the pay gap. Monopoly,” as it’s being called, offers female players a starting bonus of nearly $2,000, an additional $240 for passing “go” (as opposed to the customary $200) and sells women’s inventions like WiFi instead of real estate. Its latest iteration features a different sort of fairy tale, however: a world in which women are paid more than men, and their innovations are coveted as valuable assets. Editions exist that pay homage to most any city or state you can think of, as well as television shows like HBO series “ Game of Thrones” and movies like Dreamworks classic “Shrek.” The Hasbro game, which was first conceived of around 1903 - fun fact, by a woman - has been reinvented countless times over the years. Is Monopoly’s latest makeover a winner? Or should it go (directly) to jail? Monopoly” attempts to address the pay gap by offering female players a starting bonus of nearly $2,000 and an additional $240 for passing “go,” as opposed to the customary $200.
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